CEO and Mom Shelby Zitelman, talks Tahini and how she gets it all done!

This post was contributed by Shelby Zitelman CEO of Soom Foods I was not yet a mother (not yet married!) when I started Soom Foods (www.soomfoods.com) with my sisters, Jackie and Amy.  Actually, we were all experiencing major life transitions – Amy graduated from University of Delaware, I was living abroad in Israel working for a Jewish non-profit organization, and Jackie just started dating (her now husband,) Omri. Omri has been in the Israeli tahini

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Pesach menu

This is my family’s basic pesach menu “guideline” for 2017.  I call this a guideline because I cook most of my menu items the last few days before yom tov starts and freeze it.  Then, erev yom tov I play around in the kitchen adding creative side dishes to the menu because the bulk of the cooking is already done and my creative spirit is free to have fun!  This is when I make colorful

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A Behind The Scenes Look at Fireside in Monsey

Showing up in time for dinner service not knowing what to expect. I had made arrangements to meet with Executive Chef Alexander Remer to ask some questions and take some pictures. Little did I know what culinary delights would be awaiting me in the kitchen. I mean, I knew that the food at Fireside was amazing from previous visits, but this time I was treated to a behind the scenes tour. It was a delicious

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Review of “Perfect for Pesach” by Naomi Nachman

I have been following Naomi on Instagram, and have been getting excited along with her for the release of her much anticipated cookbook “Perfect for Pesach”. So I was so thrilled to find out that Naomi was doing a book signing and demo in Wesley Hills right near me! I arrived a little early like a true fan girl, and even got to help Naomi pick out some groceries she needed for her demo, it

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Review of Duby’s Pesach Lists and *GIVEAWAY*

I started “making Pesach” my third year married, in the way of cleaning and koshering, but not yet making the Sedarim. My first time making the whole Pesach was just a few months after our second child was born 5 years ago, and boy was it overwhelming. I remember very clearly thinking I had it all under control, until the morning of the Seder rolled around and I realized that I didn’t have a zeroah

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